FREE online SEO course: Keyword Researchmy2dbiz_admin
Don’t spend $20K on a master’s degree when you can get the same level of knowledge for FREE! Check out the best FREE online SEO course ~ Keyword Research Course with Greg Gifford
Pump up your knowledge on the basics of keyword research with this free and in-depth course from SEMrush favourite Greg Gifford.
SEO is short of Search Engine Optimization. The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
Why SEO is important today?
Today, internet marketing turning point on how popular your site is. Optimizing your site for Search Engine Marketing can result in a large hit rate to your site. This happens only if your site is to show whenever somebody searches for the keywords of your site. If your site is in the top of Search Engine Rankings, you need to take recourse only to search engine promotion. This is the only way you can possibly reach all those people who are really searching for your service or product. Internet Marketing today is dependent only on search engine optimization. It matters little that your website has the most beautiful graphics or the most attractive words.
Internet marketing is now gradually increasing in Pakistan, as we are very late in this field so Pakistani websites are behind in many keywords and in generic keywords. It doesn’t mean that we can not reach SEO on generic keywords but it takes a lot of continuous effort to compete for the generic keywords. The most important thing in SEO is that how often a website is updated and how much popular website is.
The only way to measure the success of a Natural Search Engine Optimization Campaign is to know where you rank on the Internet’s most important search engines for the keyphrases/ keywords which are relevant to your company, business.
Out of million’s of the website on a single keyword (example: trading) only 10 websites comes on the first page of search engine result. 20 per cent peoples open the second page of the search engine result and 5 per cent of the peoples go to the 3rd page, it means that only those websites/pages which are in top 30 results of the search engine will derive traffic to their websites from the internet. That’s where the “keyword research” comes in.
FREE online SEO Course: Keyword Research Contents
Lesson 1. Introduction to Keyword Research
The foundation of a robust SEO strategy is excellent and relevant keyword research. In this module, we will explain to you what SEO keyword research is, and how important it is for your SEO strategy.
Lesson 2. Understanding the Business
This module focuses on developing understanding of a business and how to research keywords for a particular business based on the analysis of this business and the market niche it falls into. You’ll find out how to start your keyword research process by asking the right questions about what’s important to a business and its potential customers.
Lesson 3. Query Intent
Search or query intent is what the user wants to find, what action they want to perform, or what goal they hope to achieve when they type a search query into a search engine. In this lesson, you will learn the types of intent users have and how they correspond with search results.
Lesson 4. Create a List
After you have learned how to perform keyword research, you move on to your first niche keyword research and create your list. You will also learn which ones can bring you fast and long-term results.
Lesson 5. SEMrush Tools
To perform advanced keyword research, you need effective professional tools. In this lesson, we introduce you to the SEMrush keyword research tools, which help you in SEO keyword research.
Lesson 6. Not Provided Keywords
To make your keyword research even more effective, you might want to discover which keywords are hidden by the “not provided” label in Google Analytics. In this lesson, we tell you how to overcome this roadblock.
Lesson 7. Check Your Competitors
Smart competitor analysis can give you valuable ideas. In this keyword research guide, you will learn how to gain competitor insights and what to focus on while doing your keyword research.
Lesson 8. Create Content
Optimizing your content with the right keywords is critical for achieving top search engine rankings. This lesson will teach you how to write optimized content using researched keywords.
Who is this FREE online SEO course for?
Whether you’re just learning how to do keyword research or you’re just brushing up on certain aspects, this course will help. Upon course completion, you’ll be able to conduct solid keyword research on your own.