SEO - Web Positioning | FREE online SEO course



Web Positioning ~ SEO or website optimization can grow your business and generate leads by making your site visible to more web visitors. Leads generation and business development go connected at the hip. You won’t get one without the other.

SEO search engine optimization

Table of Contents:-


Many business owners, normally start-ups assume that business and lead growth start with the salespeople making cellphone calls. This  – mindset of growing a business is outdated and unsuccessful. Although the previous telemarketing phone calls are still working, most communication occurs on-line.

Computer systems and mobile devices grant individuals 24/7 entry to the massive info world, internet and connect to one another. In case your sales staff isn’t complimenting their phone calling with on-line communication through e-mail, social media and website positioning skill or SEO, you won’t be growing your business or number of leads effectively.

The acronym SEO within the final sentence might have caught your consideration. What does search engine optimization should do with leads and growing one’s business? With the readily accessibility to the Web, customers look forward to finding data and solutions to their questions instantly.

Websites provide the content containing topics that the user are hurriedly looking for. However, there are millions of websites out there on the Internet and not all of them appear in search results. Only the ones deemed most relevant and credible appear. After all, a user is in a hurry to get specific information so they don’t want to waste their time reading irrelevant website content.

This is the role of  SEO, or website optimization comes in.

Free SEO Training Course
Free SEO Training Course

Behind each search question typed in by a person, a Google search engine optimization or search engine robotic indexes and collects information from each web site revealed on the internet. Spiders crawl web sites searching for key phrases that match or are associated with the phrases utilized in a person’s search question. The search engine robotic makes use of a method to then rank sure webpages within the search outcomes which can be seen by the person.

In search engine advertising and marketing, ranking is vital. Each web advertising and marketing firm strives to get their very own web site and the web sites of their clients to the coveted #1 search end result position.

Why is ranking necessary? Properly, going back to the earlier factors of 24/7 web access and user’s expectations for quick solutions and information, the primary handful of search outcomes can be read whereas those on the next pages will probably be ignored. In any case, who’s going to click through a number of web sites when their time is valuable and short?

It’s only via implementing superb on-line advertising and marketing with search engine optimization of one’s web site that there’s a higher probability of your web site appear as one of these high rankings and thereby increased web site guests and potential leads or clients.

SEO not solely brings extra visitors to your web site, moreover, it additionally attracts high-quality leads who’re keen on your brand, services or products.

If SEO is a foreign idea for you, it may be overwhelming to know where to start out and what to do. Listed here are some easy search engine optimization ways you can begin to implement as a way to be a magnet for search engine robots and achieve a better, more visible search outcomes ranking:

SEO: Make the most of Keywords

An excellent starting point for an SEO strategy is the implementation of keywords. When you set up an account with Google Search Console, you can access a handy keyword tool where you can find which industry or niche-specific keywords, keyword phrases and keyword groupings to target and implement throughout the content on your website.

When determining which keywords to target, look for ones with lower search volume, but high monthly searches.  Those with lower search volumes mean they aren’t as competitive so your company has a better chance of ranking for them. You may be tempted to go after broad, short keywords and phrases, but so will everyone else. When you decide to target long-tailed keywords (keywords or keyword phrases that contain more words that are also more specific), your website’s chances of getting ranked increase and the people who find and visit your site will be more likely to be interested in your product or service. In short, SEO competitive analysis is very crucial for keywords selection.

Write Effective Meta Descriptions

The meta description is the one or two-line blurb that appears under the clickable web page heading. It gives a brief description of what that specific page is about. Meta descriptions are to be short and concise. They are also prime places to insert some of your targeted keywords. When writing meta descriptions, think of the web user and the questions he or she may be asking when they are conducting a search. Let your meta description be your answer to one of their questions.

  • Make Your Website Mobile Responsive

More people now browse the Internet on their smartphones than on a desktop or laptop computer. You likely have noticed the difference in screen size between a smartphone and a computer. Websites that aren’t mobile responsive will fit the screen size of a desktop or laptop computer, but won’t shrink to fit the small screen of a smartphone.

The result is an ugly, hard to navigate website when a user uses his or her smartphone. Search engines, like Google, don’t like unhappy Internet users and since mobile responsiveness is a big deal for the user experience that it is now a ranking factor in its search ranking algorithm. By having a website that is mobile friendly you not only satisfy search engines and possibly get a boost in search results rankings, but you’ll also give your site visitors a pleasant experience.

  • Get Active on Google Business Listings

Google My Business (GMB) is a great way for local businesses to get listed online. With GMB, businesses are listed on Google maps with directions, a summary of the company’s products and services, the company’s address, telephone, hours of operation, pictures, reviews and a link to the company’s website. To take advantage of GMB, one must “claim” their business.

The provided business summary section is another prime place for inserting keywords. Here, however, try and implement local keyword phrases like “hair salon in X city.” Reviews are also crucial. Aim to generate as many positive reviews as you can. With people conducting more business transactions online without interacting with the company, reviews are an invaluable way to gauge whether someone should work with a company or make a purchase from a business. Online users making their first purchase from a business will automatically read reviews about the company first.

  • Regularly Produce Quality, Optimized Content

While it is great to include keywords in the URLs, titles, meta descriptions and images used on each page of your website, a blog where one regularly publishes fresh, informative content is the sweet spot to implement keywords. Search engines also look for fresh, new content that would provide users with useful information that they are looking for. Blog posts provide users with relevant, informative, interesting content as well as places where you can implement keywords and links. Consistent blogging also shows web users and search engines that you’re a credible and reputable source of information which goes a long way in boosting your website’s search results ranking.

Your blogs should be written in a way that is easy to read and understand and be free of spelling, grammar and punctuation errors and contain a call to action or some form of engagement with the reader. When blogging, some things to be aware of include link bait and buying, keyword stuffing and plagiarism. Only insert relevant links from other credible websites into your blog posts, don’t excessively use the same targeted keywords and make sure your blog content is 100% unique and original. Website visitors and search engines will thank you.

  • Share Your Wealth of Knowledge Through Guest Posting

With guest posting, you write a blog post which is then published on another website. This is a great way for your blog content to get more exposure and more visits to your website. If your blog post is published on a reputable site within your industry, the credibility and reputation of your own website will get a boost which will catch the attention of search engines who in turn may reward your website with a higher search results ranking.

Ideally, guest posting should go two ways where you agree to publish someone else’s blog post on your site in exchange for them posting your blog post on their website. This is the best, and most ethical way to exchange links as well.

  • Improve Your Website’s Speed

Web users expect to get what they’re looking for almost immediately. They are not going to sit around and wait a minute or two for a website to load. Instead, they will immediately go to another website. Site speed is also a factor search engine robots use in awarding search results rankings. Some ways to improve the loading speed of your website include allowing caching, compressing the size of images and videos, remove unnecessary plugins and scripts and have a reliable web host.

  • Optimize Your Images

While most visitors to your website will have no problem seeing your images, those who are blind, as well as search engines, will be unable to view them. Search engines are computers and only read text and numbers. Blind visitors can have a description of the image read to them.

To make it possible for everyone, including search engines to “see” your website images, an ALT tag is used. These are brief descriptions of a few words telling what the image depicts. It is a good idea to implement keywords in the ALT descriptions. With keyword-rich ALT descriptions, your website will appear more relevant to search engines.

SEO Implementation: Conclusion

Implementing SEO onto your company’s website can greatly grow your business and leads. It can be tedious and take time to see an improvement in search results page listing rank. The algorithm, or formula used by search results robots change frequently so it is important to constantly monitor your website’s SEO tactics and to continually adjust them. While the basic search engine optimization tactics make for a good foundation and are easy to implement, it can be a challenge to keep it up.

SEO isn’t a “one and done” thing. It requires constant maintenance and adjustments over multiple years. For many small and medium-sized businesses, this can be more than what they can handle while also trying to manage the day-to-day operations of their businesses. As a result, many choose to hire an experienced, outside digital marketing company to handle and oversee their website’s SEO.

If you’re in this latter group and need help with your website’s SEO, be sure to check us out at We are an SEO company made of experienced internet marketers in the areas of web development, PPC, SEO, social media marketing, remarketing and content marketing.

Contact us today to learn more about our services and how they can help your website’s SEO generate more leads and grow your business. SEO can help grow your business by attracting leads to your website. Once the leads are obtained, the sales team must take them through your sales funnel to convert them into paying customers.

Some leads, however, become stagnant, or dead. These dead leads, however, can be revived through products and services that help with sales funnel management like those by Aktify. SEO combined with platforms to revive dead leads like Aktify can help your business grow by leaps and bounds.

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