Top 5 Key Off-Page SEO – Search Engine Optimization Methods

Top 5 Key Off-Page SEO – Search Engine Optimization Methods

Off-page SEO 

Why off-page SEO is so important? On-page search engine optimization is definitely one of the key methods if a website owner would like to improve the results for his or her website’s searchability. However, on-page SEO often entails technical skills. Why? Not a lot of people are HTML enthusiasts. This is often what needs to be tweaked to do an excellent job in optimizing web pages.

What if a geek friend already did the on-page optimization and now you want to know how you can contribute to the “search engine goodness” of your website? Off-page optimization is the next step. And the results you will have to pine for are one-way backlinks. Why? This is how many of the major search engines such as Google, Yahoo! and MSN rank websites. The more backlinks from relevant sites with good page rank, the merrier. On top of that, keyword research also plays an important role to determine quality of backlinks. You may learn more keyword research at our recommended Fee Online SEO Course

How to Build High-Quality Backlinks?

Today the field of search engine optimization is becoming competitive day by day and backlinking is gaining popularity as a crucial SEO tool. There are a number of factors determining one’s position on the website and driving traffic towards your site and backlinking is gaining significance and plays an important role for SEO. While discussing the importance of backlinks, they can be termed as the backbone of the website giving it the invisible but essential support.

Defining technically backlinks are the inbound links on the website. They are the links placed on other webpage’s and are directed towards your website, these are also known as incoming links, inlinks, and inward links. Quality inbound links add weight to the website popularity and search engine ranking. 95% of SEO focus today revolves around quality backlinking.

There are a number of ways to build quality and effective backlinks for your website. Submitting your site to directories, article sites, Online Press Releases, placing signature links in the forums, leaving comments on the blogs etc. are some easiest methods for inbound linking. You can use the reciprocal link exchange program with quality websites to get related with them.

So how exactly do you gather backlinks? It’s not an easy task but it’s definitely less nerve-wracking than HTML if you are not the techie type. Here are some off-page SEO tips:

Tips to Gather High-Quality Backlinks

1. Start a Community of Websites

One of the easiest ways to gain backlinks is to start other websites and have them linked to yours. Blogs are a great way to get traffic because there’s no cost, they provide free traffic, and are easily searchable throughout the blogging community. I’ve seen other various websites that target a younger audience even using myspace as a source of traffic and backlinks. And the list goes on and on for other quick sites you can start with a good amount of traffic.

2. Article Marketing

Quality content has been discovered to be the real king. Everyone is hungry for fresh and quality info and providing it will make backlinks go pouring in. It helps a lot to be a keen writer to be successful in this endeavour. Also, practise the proper way of using a resource box. It should only include a website that contains information relevant to the article you submit to article directories.

3. Forum Participation

Look for forums that are relevant to your website’s content and keep on sharing information that will be indispensable for the members of the forums. Your signature or that tag-along message at the last part of each of your posts is what will work for your off-page SEO campaign. Keep it simple and make sure that it conveys something about your website. Learn how to hyperlink to make it easy for the people who want to visit your site.

3 Key Off-Page SEO - Search Engine Optimization Methods
3 Key Off-Page SEO – Search Engine Optimization Methods

4. Blogging

Blogs or weblogs are now the most popular weapons of SEO experts. Aside from being easy-to-update, they don’t require a too formal tone, which is what many readers are into. An informal dialogue which can be accomplished through readers leaving comments and the blog author replying to the comments is what also keeps blogs fresh and search engine friendly. Maintaining a blog that’s again relevant to your website’s content will keep the search engines in touch with your site. Don’t forget to have a link on the main website from your blog.

5. Email Campaigns

Some people are hesitant to do this because they think no one would ever go to their site if the email even gets opened, or they have no idea who to email a promotion letter to. While the person who doesn’t have an idea of his audience can easily fix this problem, I’d say for every website that has updated content that isn’t gibberish, somebody has to like it and for every email sent out, there is probably at least 10% that the email gets opened if you target your audience precisely.

Give yourself some confidence, and keep in mind that none of these techniques would get your website blacklisted or has any risk to it, except for wasting your time. But if you have the time to waste, research on who your audience is, get a list of emails of your audience and compile it in an excel sheet, and start your email campaigns.

One person that I work with has a job site, which gets employers and job seekers together. Well all job sites needed jobs, so he started emailing to a number of colleges and got links for Rutgers, Harvard, and other colleges across the nation. Doing this boosted his Google rankings from 2/10 to 6/10. Just keep in mind that 1 email will not do the trick. You need to keep emailing the people in your excel sheet, but change the content of the email each time you do so.

Off-page SEO Summary

The secret to being successful in carrying out these off-page SEO methods is to be consistent. Submitting quality articles to websites at least two to three times a week and regularly producing content for your personalized blog is a surefire way to make your website stand out. Forum participation should also be something done more frequently since it will not only help you up your website’s popularity with the search engines but also make you learn new stuff from other forum members’ participation. Also, if you discover that you don’t enjoy this stuff, there’s always a plan B – hire someone to do them for you! Remember you must at least avoid SEO mistakes that will harm your ranking.

Here are more tips on SEO:

  1. 13 Tips to take Local SEO to The Next Level
  2. 11 Local SEO Mistakes to Avoid for Small Businesses
  3. Understanding the Difference Between Traditional SEO & Local SEO
  4. How to Dominate Local SEO using Video Marketing
  5. Local SEO Ranking Factors: Maps and Search Results (2020 Update)

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